Buy or sell your home. Yourself.
Aloha My Home is the platform that connects buyers and sellers directly — no agents, no commissions, no listing agreements. Browse, tour, make offers, and close through one clear, guided process. Free to sign up; you only pay a success fee when you close.
Free to start · No commissions · You only pay a success fee when you close
The old way costs too much and assumes too little
An agent charges a percentage of your home for knowledge and structure. Going it alone saves the commission but leaves you guessing. Aloha closes the gap — everything the transaction needs, built into one platform, for a flat fee.
| What you get | With an agent | FSBO on your own | With Aloha |
|---|---|---|---|
| What it costs at closing | 5–6% commission≈ $25,000–$30,000 on a $500k home | $0but every misstep is out-of-pocket | $4,995 flatonly when you close |
| Step-by-step transaction roadmap | Whatever your agent shares | You figure out the order | Every step mapped, tracked & explained |
| Plain-English education on every step | If you ask the right questions | Scattered internet research | A full learning library, built in |
| Listing & marketing tools | MLS via your agent | Yard sign & DIY posts | Credible listing, MLS-style exposure |
| Offers, counters & e-signing online | Relayed by phone and email | Do-it-yourself paperwork | Structured offers on your terms |
| Contingency & deadline tracking | As attentive as your agent | Sticky notes and hope | Tracked with reminders |
| Title & escrow closing | Arranged for you | If you arrange it yourself | Routed to a title company |
| You keep control of the deal | Agent steers price & pace | Total control | Total control — with guardrails |
| Experience behind you | Varies agent to agent | First time, on your own | Decades of transaction know-how, built into the platform |
Commission comparison based on a $500,000 sale at a typical 5–6% combined rate. Aloha Premier with a dedicated coordinator is $6,495 — see full pricing.
Every step of your sale, mapped
Every phase of the transaction — explained in plain English and tracked for you in your dashboard.
See what you'd keep
Agents charge a percentage of your home. Aloha charges one flat fee — slide to see the difference at your price.
Based on the $4,995 Basic plan; Premier with a dedicated coordinator is $6,495. See full pricing, including military discounts.
Whether you're selling or buying
Same platform, same direct deal — pointed at what you need today.
Selling your home
Keep your equity and stay in control. List it, price it, show it, and review offers on your terms — then close for one flat fee instead of a commission.
- List your property with MLS-style exposure
- Set your price and showing schedule
- Receive and negotiate offers online
- Close with a title company
- No listing agreement, no commission
Already have a buyer? Start your transaction →
Buying a home
Buy direct and skip the markup. Browse for-sale-by-owner homes, tour them, and make offers with your contingencies intact — free, with no buyer's commission.
- Browse for-sale-by-owner homes
- Schedule showings directly
- Make offers with your contingencies
- Keep your own lender, inspector & attorney
- Free for buyers — no commission
Already found the home? See how to make your offer →
Direct, but never on your own
Four steps, whether you're listing a home or making an offer on one.
Sign up free
Create your account and tell us whether you're buying, selling, or both. No commitment, no credit card, no salesperson appearing at your door.
List or browse
Sellers publish a clean, credible listing. Buyers browse for-sale-by-owner homes and save the ones worth a closer look.
Connect directly
Schedule showings, ask real questions, and make or receive offers — no agent relaying messages or steering the deal.
Close with guidance
Agreed paperwork routes to a title company for processing and closing, with deadlines tracked. You only pay when you close.
Everything the transaction needs, in one place
Find homes for sale
Search for-sale-by-owner listings and save the homes worth touring.
Schedule showings
Request and manage tours directly, on a schedule that works for both sides.
Make & receive offers
Submit, review, counter, and accept offers online — terms and all, not just a number.
List your property
Build a credible listing with photos, details, and your price — no listing agreement.
Track to closing
Keep disclosures, contingencies, and deadlines organized from offer to keys.
Talk directly
Buyers and sellers communicate directly — clearer, faster, and far less telephone.
Real families. Real savings.
"After five home purchases and thousands paid in commissions — for work we'd largely done ourselves — discovering Aloha My Home was a game changer. When we bought our retirement home in Virginia Beach, the experience was outstanding: a system that empowers buyers while still giving real support at every step. We bought our forever home without paying over $30,000 in traditional realtor fees."
Why we built thisA real person stands behind every closing.
Aloha My Home was founded by Rebeka Skogsberg on a simple conviction: buying or selling a home shouldn't cost tens of thousands in commission for work you're largely doing yourself. We're an independent, founder-led company — not a faceless brokerage — and a real person is reachable by phone and email at every step of the way.
Rebeka Skogsberg Founder & CEO, Aloha My Home
Free to start. Pay only when you close.
You only pay a success fee if your transaction actually closes — no contracts, cancel anytime. Choose the level of support that fits; the fee is the same whether the home sells for $300,000 or $1,000,000.
Everything you need to list, show, negotiate, and close the deal yourself.
- Listing plus identity & financing verification (ID.me)
- Showing scheduler and offer & negotiation tools
- Compliant purchase agreement with DocuSign
- Transaction tracking and learning library
Everything in Basic, plus a dedicated transaction coordinator in your corner.
- A coordinator managing your timeline & deadlines
- Lender coordination and pricing guidance
- Built for military PCS, first-timers & remote moves
- Hands-on help from accepted offer to closing
Compare that to a traditional agent: even at 5–6% commission, a $500,000 home runs roughly $27,000–$30,000 — money that leaves the deal entirely.
Free to sign up — you only pay if your transaction closes. Military discounts available: 5% for one service member, 15% if both parties serve.
Big transaction. Real safeguards.
Going direct doesn't mean going unprotected — for either side of the deal.
Your money, protected
Earnest money and settlement funds move through proper title and escrow channels — documented, not improvised.
Contingencies & deadlines kept
Inspections, appraisals, disclosures, and dates stay tracked, so nothing important quietly slips.
Your own experts, on call
Bring in a lender, inspector, appraiser, or attorney exactly where it helps. Direct doesn't mean alone.
A title company closes it
Agreed paperwork is routed to a title company for processing and closing — the legal parts handled properly.
A fair, direct deal
Both sides see the same steps and status. Less guessing, fewer surprises, more trust.
Built for all 50 states
Browse, list, and organize anywhere in the U.S. The online offer feature is live in Virginia, expanding from there.
Frequently asked questions
How much does Aloha My Home cost?
You only pay if your transaction closes, and there are two options: Basic — $4,995, with all the tools and documents to list, show, negotiate, and close it yourself; or Premier — $6,495, which adds a dedicated transaction coordinator. The fee is the same whether the home is $300,000 or $1,000,000, and signing up is always free.
How does it work if I'm selling?
Sign up free, build your listing, and set your price and showing availability. Buyers contact you and make offers online, which you can accept, counter, or decline. Once you agree, the paperwork is routed to a title company for processing and closing — and you pay your success fee at settlement: $4,995 on Basic, or $6,495 on Premier with a dedicated coordinator.
How does it work if I'm buying?
Sign up free and start browsing for-sale-by-owner homes. Schedule showings directly, and when you find the one, make an offer with your contingencies intact. Come to an agreement, route the paperwork to a title company, and close. Buying is free.
Do I still need a real estate agent?
No. Aloha My Home gives you the structure to buy or sell directly. Where a specific professional genuinely reduces risk — an inspector, appraiser, title company, or attorney — you bring them in on your terms.
What if I already have a real estate agent?
That's fine — agents can coordinate on your behalf, and agents may also use Aloha My Home to run multiple transactions directly.
Which states do you serve?
You can browse, list, and organize your transaction in all 50 states. The online offer feature is currently available for properties in Virginia, and we're expanding as demand grows.
Do you offer military discounts?
Yes — 5% off for a single military service member, and 15% if the transaction is between two service members. We also run a PCS Pay-It-Forward program for military families.
Work with buyers and sellers directly.
Real estate takes a village — title companies, lenders, appraisers, attorneys, inspectors, and contractors all play a part. If you'd like to work with Aloha buyers and sellers, say hello.
Send Us a MessageReady to skip the middleman?
Whether you're listing your home or making an offer on one, Aloha My Home gives you the direct, guided path — and lets you keep more of what's yours.
P.S. "Because we've always done it this way" is also how humanity kept the fax machine. Let's be braver than that.